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News
TDK Mediactive Welcomes New Director of Brand Marketing
- Posted By Mike
Ryan, 04.17.2002
TDK Mediactive, Inc. a global publisher of entertainment software, today announced the appointment of Susan Fuller as Director Brand Marketing. Susan is a respected consumer marketing veteran and brings years of interactive entertainment industry experience to TDK Mediactive. "We are fortunate to have a person with Susan's depth and breadth of marketing experience to contribute to and enhance TDK Mediactive's marketing efforts in North America," said Stefan Serwe, Vice President of Global Marketing at TDK Mediactive. "Her experience in working with major properties at Disney Interactive will be an important asset as she will manage critical path marketing efforts for our line-up of brands in 2002 and future periods."
Susan previously served as Senior Marketing Manager at Disney Interactive, managing marketing strategies and licensed product sales that achieved record licensing revenues. Prior to that, Susan served as Senior Manager of International Marketing for Disney Interactive, and also developed licensing opportunities for video game platforms.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation video game systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi-Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark, BDSP and others
Source: Press Release
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