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News 
IBM logo to grace the GameCube box.
- Posted By Travis
Coats, 08.23.2001
In a recent press release earlier today, IBM said it would complement its global brand by introducing a new logo for the makers of a variety of consumer electronics devices that are using IBM technology.
Here is an excerpt.
Nintendo's soon-to-be-released NINTENDO GAMECUBE(TM) will be the first to carry the logo on the external packaging. The engine inside the product is a PowerPC processor custom-designed and manufactured by IBM.
"By carrying this new mark, the public clearly sees we are including the latest in IBM technology in our legendary product --technology that enhances the overall gaming experience," said Genyo Takeda, General Manager of Integrated Research & Development Division of Nintendo Co., Ltd. of Japan.
The unique identifier will soon start appearing on products such as personal digital assistants, cellular phones, set-top boxes, digital cameras, game systems and a host of other electronic devices made by companies that purchase technology or intellectual property from IBM, a way for those companies to show IBM innovation is adding value to their product.
"IBM's growing business of selling and supplying technology to makers of consumer devices in the post-PC era has come of age," said Lee Green, IBM's corporate director of identity and design. "And Nintendo, a valued partner of ours for many years, will be the first company to use this logo on a consumer product packaging."
So, Big Blue had enough pull to get a logo on the outside with the Big 'N' huh? I can respect that. One has to wonder if any of the other GameCube hardware partners will have a shot at the box as well.
More as it develops.
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